Always dressed in a decent
black suit with a tie to match, Nichols Anaba, who makes a daily sales of 8
crates of boiled eggs a day, is making enormous economic gains by monopolising
the usually female-dominated preserve, through smart, innovative branding of
the affordable super food.
Neatly packed in a white
transparent plastic bowl with a fitting lid and the ‘barima kosua label,
Anaba’s numerous clients, mostly traders along the Atimatim, Pakrono, Ahwiaa
and Tafo vicinities in Kumasi, where he plies his trade, always wait for him in
the mornings to get their daily portions to add to their breakfast.
The boiled eggs, with an
accompaniment of hot spicy scotch bonnet pepper sauce, also goes as delicious
snacks for some of his customers, both the elderly and young ones. “Even adults
watching their diets buy my egg, because it is boiled and not fried with oil,”
Anaba told the GNA.
Against the backdrop of rampant
demonstrations from the teeming unemployed youth demanding white color jobs
that befits their class, Anaba who looks like an aberration, tells the Ghana
News Agency that he makes as much as between GH¢ 120.00 – GH¢ 180.00 profit a
day amounting to a minimum of GH¢ 2,500. 00, a month.
He stands out to prove his
other colleagues wrong and advises them to stop depending solely on the
government for jobs instead of using their own initiatives to find jobs to do.
PERSONAL
LIFE STORY
Anaba, after completing the SHS
education in Ghana Senior High School (GHANASCO) in Tamale and with no
help from his parents to continue his education, descended to the south to look
for a job.
He was fortunate to be employed
as a pupil teacher in one of the popular private schools in Kumasi. After a few
years, by dint of hard work and humility, his proprietor promoted him to become
the headteacher.
“However, I realised the going
was still tough for me with the meager salary and after praying to God for a
better paying job, I decided to go into bread-making and retailing”, he said.
I had to quit the bread
business again because, it had become too competitive- so many people were into
that business.
INITIATIVE
AND DREAM
Necessity, it is said, is the
mother of invention, this mantra motivated Anaba. “I wanted to initiate
something unique on my own, which could later attract others too and truly that
is working because I see many people showing interest in my brand.
He shared his dream of
expanding the business to employ more people to do the selling like “Adinkra
Pie”, is doing
INITIAL
TAUNTS BY FORMER WORK MATES
Anaba narrated to the GNA how
his former work mates still in the teaching field used to tease him with
slurring phrases like ‘ from hero to Zero’ and the likes, just to discourage
him from what he was doing to come back to teach.
“But I wasn’t deterred at all by that because
I alone knew that what I earned from my current job was in multiplies of what
was given me in teaching’ he added.
Source: MyJoyOnline.com
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